The overall impact of COVID-19 has been undoubted. Since March, within the South American region, there have been profound changes in politics, economics and social life. Citizens had to adapt to the new regulations of confinement and social isolation, which have reconfigured the role of traditional Media, as well as social networks that have lately had a singular importance for their ability to transmit information and create strong opinion trends almost daily.
While activities are gradually being gradually re-established in many countries (especially at the labour level), most productive sectors continue with the use of remote communication and feedback platforms. Faced with this scenario (which can last until mid-2021), a series of reflections emerge around technological disruption, constant advances in ICT and online devices (increasingly portable, with greater storage capacity and energy; hyperconnected, simple and easy to use) and their prolonged effect on human interaction and coexistence.
- Analysis of visual content in SARS-CoV-2 and Covid-19 news coverage of scientific divulgation in Spanish magazines in the digital environment
Aida María De Vicente Domínguez | Mireya Rocío Carballeda
Universidad de Málaga (Spain) - Responsible communication in digital infographics published by pharmaceutical companies
Paola Eunice Rivera Salas | Hilda Gabriela Hernández Flores
Benemérita Universidad Autónoma de Puebla (Mexico) - Facebook Live as a new way to consume news. An approach to the Peruvian digital user
Carolina L. Albornoz-Falcón | Mariela Luján-Escribano
Universidad Nacional Mayor de San Marcos (Peru) - A review of Venezuelan migration to Colombia through memes on social media: revanchism and perverse representations
Sandra Marcela Lobo Ojeda
Universidad Santo Tomás (Colombia)
Juan Carlos Córdoba Laguna
Universidad Jorge Tadeo Lozano (Colombia)
Álvaro Lizarralde Díaz
Taller Creativo de Comunicación Aleida Sánchez (Colombia)
Alexánder Torres Sanmiguel
Universidad Santo Tomás (Colombia) - The role of manufacturer brands in the face of social demands. Analysis of “Negrita” re-branding advertising by Alicorp
Viviana Rivas Gonzales | Carolina Tello Giusti
Pontificia Universidad Católica del Perú - Old age and gender in popular soap operas. Arguments for a proposal of a soap opera on active aging through educational entertainment
Sandra Leal Larrarte
Universidad del Quindío (Colombia)
Martha Estela Pérez García
Universidad Autónoma de Ciudad Juárez (Mexico)
Lilia Inés López Cardozo
Universidad del Quindío (Colombia) - Creation of the Seoul Brand through Hallyu
Julia Rodríguez Castillo | Ana Almansa Martínez
Universidad de Málaga (Spain) - Organizational communication: Between system law and syntactic function
Rafael Ávila González | José Alfredo Andrade García
Universidad Autónoma Metropolitana – Cuajimalpa (Mexico) - Alternative Media in Medellín. Trend of issues on its agenda
Mónica Valle Flórez
Politécnico Colombiano Jaime Isaza Cadavid - Communication resources and tools for facing the challenges of virtual education
Geraldine Martínez García
Universidad de San Martín de Porres (Peru) - The American Friend: Culture and Imperialism in times of “Good Neighbor Policy”
Sandro Santana
Universidade Federal da Bahia (Brazil) - Clickbait and its influence on news structure changes in Peru
Juan Pablo Peña Salas
Universidad Peruana de Ciencias Aplicadas (Peru)