In order to analyze and grasp the dynamism experienced by the communicological spectrum of XXIst century, this first issue comprises 21 articles divided into five theme sections: “Communication & New Technologies”, “Public Relations”, “Advertising”, Journalism” and “Media and Society”.
Texts were provided by renowned academics from Latin America and Europe who contributed with different perspectives of study focused to enrich the debate around the complex and global media reality.
Cover
Credits
Editorial
Presentation
Contents
Communication & New Technologies
- Cybercampaigns in Latin America: Potentialities and Limitations
Andrés Valdez Zepeda | Delia Huerta Franco | Arturo Aguilar Aldrete
Universidad de Guadalajara (Mexico) - Media and Journalists in Twitter: The Chilean Case
Alberto López-Hermida Russo | Cecilia Claro Montes
Universidad de los Andes (Chile) - Power and Communication in Digital Society
Luis Núñez Ladevéze | Teresa Torrecillas Lacave
Universidad CEU San Pablo (Spain) - Origins of Cyberjournalism
Lizy Navarro Zamora
Universidad Autónoma de San Luis Potosí (Mexico)
Public Relations
- Social Networks as Public Relations Tools in European Institutions
Xosé Baamonde Silva
Universidad de Vigo (Spain) - Public Relations Interdisciplinary Teaching at Spanish and Mexican Universities. An exploratory study
Marco Tulio Flores Mayorga | David Roca Correa
Universidad Autónoma de Barcelona (Spain) - The Strategic Plan of Communication as New Model of University Scientific Research
Fernando Martín Martín
Universidad CEU San Pablo (Spain) - Public Relations and Sustainable Development in Question in French Academic Works
Arlette Bouzon | Joëlle Devillard
Universidad de Toulouse (France) - Communication in Corporate Social Responsibility Management
Sandra Orjuela Córdoba
Universidad Monteávila (Venezuela) - Communication as Instrument of Expansion in Small and Medium Spanish Companies: The Segovian Case
Begoña Gómez Nieto
Universidad Europa Miguel de Cervantes (Spain)
Advertising
- Development of Creative Advertising. Past and Present
Montse Vázquez Gesta
Universidad de Vigo (Spain) - Car Brands Positioning in UEMC University Students: Differences in Perception based on Driving Experience
Alejandro Tapia Frade
Universidad Europea Miguel de Cervantes (Spain) - Educational Values through Advertising. ONCE Campaigns on the Radio
Aurora García González | Sarai Lagos Area
Universidad de Vigo (Spain) - Enological-tourism Communication by Internet
Mónica Matellanes Lazo
Universidad Europa Miguel de Cervantes (Spain)
Journalism
- Felipe Sassone (1884-1959). The Spanish journalist who never stopped being Peruvian
Juan Cantavella Blasco
Universidad CEU San Pablo (Spain) - Critical Discourse Analysis: Sensationalist Press in Close Cultural Contexts. Cases of Ajá (Perú) & La Cuarta (Chile)
Rodrigo Browne Sartori | Julio Carvajal Rivera | Rocío Salinas Oyarzo
Universidad Austral de Chile - News Values in Feminine Magazines
Alfredo José Dillon
Universidad Católica Argentina - Incident Reports. Themes developed in the Press
Rosa Rodríguez Cárcela
Universidad de Sevilla (Spain) - Lugo Press during Galician Statute of Autonomy (1936)
Paloma Abejón Mendoza
Universidad Complutense de Madrid (Spain)
Media & Society
- Ethical Considerations for Youth Treatment by the Media
Juan Carlos Suárez Villegas
Universidad de Sevilla (Spain) - Theoretical Clues for a New Vision of Mediatic Reception from Migratory Experience
Luis Concepción Sepúlveda | Alfons Medina Cambrón
Universidad Ramon Llull (Spain)