Correspondencias & Análisis N° 3

This new presentation of Correspondencias & Análisis underlines the multifunctional and growing nature that is adopting the practice of Communication Sciences on a local and international basis. As we know -due to macroeconomic stability and the particular dynamism of business sectors- for the last years our country has joined the global scenario with impetuous and creative enthusiasm incorporating gradually its requirements, challenges and well-known parameters of interaction and socialization.

This is more clearly evidenced inside the context of the new technologies: everyday diverse corporations need more urgently a multi-purpose communicator with a corresponding academic specialization as well as the ability to deal with several supplementary tasks like tracing and interpreting the trends of social media; managing crisis situations with different publics and audiences; working on effective edition of audiovisual and multimedia material; developing a market analysis and one of customer´s behavior, among other actions.