Building a comunicational leadership has a special impact within a corporation. Challenging an even higher competitiveness, only those organizations capable to establish deep bonds with their stakeholders (already interconnected and using information and communication technologies globally and regularly) could stand out and differentiate from the rest, acquiring a sustainable and valuable reputation in the market.
In this context, Public Relations become a discipline capable to build and spread leadership based upon the values, philosophy and history of the organization. As dynamic and disseminating agents of corporate culture, PR practitioners are called to motivate, inspire and therefore, lead the diverse publics making use of their empathy and communicational influence.
Cover
Credits
Editorial
Contents
Comunication & New Technologies
- Transmedia Intertextual Systems as a pedagogical strategy: From The Walking Dead® to The Odyssey
Diego Montoya Bermúdez | Miguel Arango Marín
Universidad EAFIT (Colombia) - The use of social networks as a source of information at civic risk
Mercedes Cancelo Sanmartín
Universidad de Málaga (Spain)
Navid González Márquez
Universidad Da Vinci (Mexico)
Public Relations
- Relational, communicational and synergistic function of Public Relations in public and private organizations in Peru
Miguel Valdez Orriaga
Universidad de San Martín de Porres (Peru) - Relationship between internal communications and Management of Public Controversy
Enrique Elías Villanueva
Universidad de San Martín de Porres (Peru) - Quality of the relationships with the media and their impact on the journalistic contents
Karen Cortez Gaona
Universidad de San Martín de Porres (Peru)
Advertising
- A case study of a Spanish fashion Communication Agency: Tal Cual Comunicación
Ruth Martín Cerro
Universidad CEU San Pablo (Spain) - Infographics: Representation of reality, Advertising and Organizational Communication
Gerardo Karbaum Padilla
Universidad de San Martín de Porres (Peru)
Journalism
- Expansion and presence of free radio in Chiapas, a phenomenon of globalization
Sarelly Martínez Mendoza | Francisco Cordero Fernández | Hugo Villar Pinto
Universidad Autónoma de Chiapas (Mexico) - The Chronicle in Latin America. The case of Etiqueta Negra
Beata Szady
Universidad de Breslavia (Polonia) - The Classical Journalism against the New Journalism
Carolina Sánchez Vega
Universidad de San Martín de Porres (Peru) - News criteria of South American newspapers. Media treatment about the role of UNASUR in the Venezuelan conflict (March 2014)
María Alaniz
Universidad Nacional de Córdoba (Argentina)
Media & Society
- Intercultural Communication: Confronting conceptions and problems
Javier Protzel
Universidad del Pacífico (Peru) - Popular Press during Fujimori’s Regime: an approach to a reception practice
Miguel Ángel Torres Vitolas
Pontificia Universidad Católica del Peru - Critical reading of media in school textbooks from the educational communication
Ximena Ojeda Sánchez | Carlos del Valle Rojas | Juan del Valle Rojas
Universidad de La Frontera (Chile) - Public and Media Spheres in Communication and Health
Mónica Petracci
Universidad de Buenos Aires (Argentina) - Ruptures’ Weight. Access to ICT by rural teachers and school path
Edgardo Carniglia
Universidad Nacional de Río Cuarto (Argentina) - America’s Next Top Model: An analysis of the educational potential of a reality show about beauty
Tomás Atarama Rojas | Alexandra Coloma Núñez
Universidad de Piura (Peru)