Integral Communication is the key to understanding diverse programs and plans drawn by different institutions and organizations, all of them committed to a more realistic approach to their publics; and concerned to be more empathetic with the interests, needs and realities experienced by their audiences on a daily basis.
Integrating messages may seem, at first glance, the reflex of an ambitious or self-sufficient action, however it is a practice that requires a large multidisciplinary team of communicators, public relations practitioners, publicists, graphic designers, text and audiovisual publishers as well as web programmers, all seeking for the convergence of a communicative idea through a wide variety of media and formats that may be dense or synthetic, linear or hipertextual, specialized or didactic.
Cover
Credits
Editorial
Contents
Comunication & New Technologies
- Entrepreneurial Skills for Digital Journalist
Martha Alicia Romero Echevarría | Jacqueline Estrada Polar
Universidad de San Martín de Porres (Peru) - Transmedia Political Journalism. Strategies for the Development of the Profession in the Current Media Ecosystem
Kelly Robledo Dioses | Tomás Atarama Rojas
Universidad de Piura (Peru) - Social Movements, Social Media and Symbolic Resources
Amaro La Rosa
Universidad Femenina del Sagrado Corazón (Peru)
Public Relations
- Public Relations and Communication Management. Case of Peruvian Sea Institute (IMARPE)
Patricia Bobadilla Terán
Universidad de San Martín de Porres (Peru) - Internal Communication in Corporate Identity of Public Health Workers in Lima Region
Efraín Ostos Cueva
Universidad de San Martín de Porres (Peru)
Advertising
- “Peruvian Olympic Athletes” Campaign. Audiovisual Narrative in Social Advertising
Gerardo Karbaum Padilla
Universidad de San Martín de Porres (Peru) - Tribes of Consumption. Towards Self-segmentation Consumer
Nicolás Martín Ortiz Esaine
Pontificia Universidad Católica del Peru
Journalism
- Television Journalism, Journalistic Sources and Social Network Communication in TV News
Estefany Morales Blanco
Universidad de San Martín de Porres (Perú) - TV News Channels in Peru. Analyzing Information and Investigation
Pablo Macalupú Cumpén
Universidad de San Martín de Porres (Peru) - Professional Women’s Performance in Sports Journalism
Lourdes Peschiera Chanamé
Universidad de San Martín de Porres (Peru) - Information Sources in Incident Journalism. Print Media Analysis
Rosa María Rodríguez Carcela
Universidad de Sevilla (Spain)
Media & Society
- Peruvian International Relations covered by Perú21 Newspaper. News Framing in Journalistic Information about Foreign Affairs
Carlos Ricardo Gonzales García
Universidad Nacional Mayor de San Marcos (Peru) - Appropriations, Needs and Rights of Radio Communication in the North of Argentina
Emiliano Venier
Universidad Nacional de Salta (Argentina) - The Action in Colombia’s Fiction Cinematographic Works, before Peace Talks (1960-2011)
Jorge Prudencio Lozano Botache
Universidad del Quindío (Colombia) - Jane Austen and C. S. Lewis: from Literature to Cinema. Analysis of Transposition
Mercedes Sarapura Sarapura
Universidad de San Martín de Porres (Peru)