Correspondencias & Análisis N° 6

Integral Communication is the key to understanding diverse programs and plans drawn by different institutions and organizations, all of them committed to a more realistic approach to their publics; and concerned to be more empathetic with the interests, needs and realities experienced by their audiences on a daily basis.

Integrating messages may seem, at first glance, the reflex of an ambitious or self-sufficient action, however it is a practice that requires a large multidisciplinary team of communicators, public relations practitioners, publicists, graphic designers, text and audiovisual publishers as well as web programmers, all seeking for the convergence of a communicative idea through a wide variety of media and formats that may be dense or synthetic, linear or hipertextual, specialized or didactic.