The last years have shown us that the Internet is not an “infinite multimedia newspaper” but a versatile support for information and communication, whose multidisciplinary content has a great capacity for adaptation and flexibility. Thus, the vastness of storage is organically combined with the multiplicity of uses and applications.
These applications have migrated to different formats and supports. Because of their multipurpose nature, they have been firmly installed on mobile and portable electronic devices, introducing in our daily lives, problems, desires and hopes. Sometimes, in a playful and carefree way, make “viral” our opinions and preferences through Social Network, about facts or themes that arise simultaneously in different channels and sources.
Cover
Credits
Editorial
Contents
Comunication & New Technologies
- Ethical Perception for Journalistic Profession. Academic Reality vs. Occupational Reality
Constanza Hormazábal
Universidad de Artes, Ciencias y Comunicación (Chile)
Public Relations
- Two faces of Corporate Responsibility. Relationships between Celsia and the community of El Caney during the building of Hidromontañitas Hydroelectric Power Station
Ángela Preciado Hoyos
Universidad de La Sabana (Colombia)
Advertising
- Advertising in the program “En Surco la basura sirve” and its socio-educational effect in solid residues recollection in Santiago de Surco District (2012-2013)
Lilian Carranza Salanitro
Universidad San Ignacio de Loyola (Peru) - Advertising Strategies in Cultural Scenarios
Enrique Mena García
Universidad Católica de Murcia (Spain) - Persuasive Television Advertising in Bakery Sector
Mónica Matellanes Lazo
Universidad Europea Miguel de Cervantes (Spain)
Journalism
- Banalization of Cultural Journalism. Media Show and Cultural Content in Peruvian press
Tomás Atarama-Rojas | Karold Rivera Ahumada
Universidad de Piura (Peru) - Journalistic Socialization or the Principles of Objectivity Belief Production
Pablo Schleifer
Universidad Nacional del Comahue (Argentina) - Magazine Design in Spanish Generalist Newspaper. Publico’s Covers
César Mejía Chiang
Universidad de San Martín de Porres (Peru)
Media & Society
- Communication and Education. Demand Analysis for Bachelor’s Degree Graduates in Organizational Social Communication
Alejandra María Gordillo
Universidad Nacional de Chilecito (Argentina)
- Pseudo-understanding. An Agreement between Media and its Customers
Claudia Maya Franco
Universidad de Medellín (Colombia)
- The Body in Cognitive Linguistics. Conceptual Metaphor and Embodiment
Daniela Soledad Gonzalez
Universidad Nacional de Cuyo (Argentina)