The second number of Correspondencias & Análisis approaches to the national and regional problems providing a detailed overview of the different communicative disciplines, without ignoring the contribution of foreign specialists and academics that enrich and enlarge its detailed view about the media messages and their impact in the social context.
Communication Sciences has taken special attention to the network, mainly to its effective applications in different contexts and publics, deeply setting its further development. Beyond its undeniable capacity of diffusion and information decentralization, Internet has disrupted the structure and the content of the media messages diversifying and resetting it with no precedents in times before.
The five theme blocks (“Communication and new technologies”, “Public Relations”, “Advertising”, “Journalism” and “Media & Society”) which are part of this new edition of Correspondencias & Análisis intend to describe and examine this prevailing trend as well as others turning it more complex and captivating.
Cover
Credits
Editorial
Contents
Communication & New Technologies
- Construction of Public Opinion in Web 2.0
Lorena Chauca Amado
Pontificia Universidad Católica del Peru - Theoretical proposal of civic journalism and its effect on the digital scene
Julio Mateus Borea
Universidad de Lima (Peru) - The validity of the classical patterns of coverage of natural disasters in the Internet Age
Elvira García de Torres | Blanca Nicasio Varea
Universidad CEU Cardenal Herrera (Spain)
Public Relations
- Resize Public Relations: in search of a theoretical construct which optimizes the communication dynamics between business and social realities
Amybel Sánchez de Walther
Universidad de San Martín de Porres (Peru) - Social Responsibility in Media: Utopia or Reality? Some actions to achieve a fine management
Julianna Ramírez Lozano
Universidad de Lima (Peru) - Corporate Social Responsibility in Spanish Media Groups: Incorporation, management and analysis of information through their websites
Jessica Fernández Vázquez
Universidad de Vigo (Spain)
Advertising
- Between power and duty: Advertising and its role in the formation of gender stereotypes. First notes
Héctor Mendoza Cuéllar
Pontificia Universidad Católica del Peru - Valladolid: City Wine Festival
Mónica Matellanes Lazo
Universidad Europea Miguel de Cervantes (Spain)
Journalism
- Fliers in Peru (18th and 19th centuries)
Carlos Cornejo Quesada
Universidad de San Martín de Porres (Peru) - Genres and writing styles in the Press. Development and taxonomic variants
César Mejía Chiang
Universidad de San Martín de Porres (Peru) - El Caso. An historical-journalistic approach to a Spanish events weekly publication
Rosa Rodríguez Cárcela
Universidad de Sevilla (Spain)
Media & Society
- Governmental communication and socio-environmental conflict management
Sandro Macassi Lavander
Pontificia Universidad Católica del Peru - Ontology and Ethics in Mass Media
Ramón Abarca Fernández
Universidad Católica de Santa María (Arequipa, Peru) - Marriage and Family in stories about celebrities. Covers of ¡Hola! (2000-2004)
María Teresa Mercado Sáez | María José Pou Amérigo
Universidad CEU Cardenal Herrera (Spain)
Magdalena Torrero Muñoz
Universidad Europea de Madrid (Spain)